The arrival of the World Wide Web brought with it the age old problem of data categorisation. People wanted to find things that were relevant to their needs and wants.
On the path to enlightenment, web directories popped out of the woodwork as a viable option.
A web directory is a website that aggregates links to websites. Web directories contain top level categories such as art, science, sport and health. These are sub-categorised several levels deep.
Directories used to LOOK like a wonderful way to build backlinks to your website.
It never was. It’s always been a bomb waiting to explode.
Let me explain…
Web directories offered a lazy way of gaining backlinks (links pointing to your site from other websites). You had hundreds (thousands???) of platforms to add your website’s URL to for little or no cost. On top of that, you could buy software that allowed you to submit with the press of a button.
It was lazy, it was messy and it was begging for a search engine ranking penalty. It was a doomed SEO tactic that dug its own grave. All it needed was for someone to come along and give it a shove. So Google stepped up and whacked it over the head with a shovel.
I’m being brutal. Perhaps I should say that web directories had their place in the World Wide Web’s evolution. But, their days are over, by and large.
This brings us to the question…